So, you’ve got an idea. Maybe it came from a problem you’ve faced personally. Or maybe it’s a side hustle that’s been bubbling away for months.

You’ve got a startup idea brewing in your head — maybe you’ve even written a few notes or mocked up a logo. But now comes the real test: Will anyone actually want what you’re building?

Choosing a business model might sound like a “later” decision, something you figure out after building your product. Your business model is the foundation of how your startup will survive, grow, and make money.

This blog post is for passion-led solopreneurs ready to take their first confident step toward building a real business around something they love.

Every successful startup starts with an idea — but turning that idea into something real is where most aspiring founders get stuck.

Thinking about starting your solo business journey? Discover 7 essential steps to become a successful solopreneur and learn how GrowthApp can guide your path