What is a Solopreneur?
A solopreneur is a self-reliant entrepreneur who builds and runs a business alone or with another co-founder. Unlike traditional business owners who manage teams, solopreneurs wear every hat: marketer, product developer, strategist, and customer support.
Whether you're launching a service-based business, an online store, or an AI-enabled startup, solopreneurship offers freedom, focus, and full control—but also demands serious clarity, discipline, and direction.
Why Go Solo?
✅ Autonomy: Set your own goals and pace
✅ Focus: Avoid distractions and office politics
✅ Profitability: Keep all your earnings without sharing equity
✅ Purpose: Build something meaningful on your own terms
But let’s be honest: it’s also easy to feel lost, overwhelmed, or stuck when you’re doing it alone.
That’s where having a structured plan and the right tools makes all the difference.
Step 1: Start With a Clear Business Idea
Don’t overthink it. Choose something you know, love, or are curious about. Use GrowthApp’s AI-powered growth planner to validate your idea quickly with a personalized roadmap, based on your industry, customer type and stage.
Tip: The best solopreneur ideas solve a specific problem for a specific group of people.
Step 2: Define Your Customer Niche
Don’t sell to everyone. Focus on a narrow customer segment with a clear need. GrowthApp helps you identify your ideal customer and develop targeted messages that resonate.
Ask yourself: Who struggles most with this problem? Who’s actively searching for a solution?
Step 3: Build Your Offer
Create a service, product, or experience that delivers transformation not just features. Whether it's a course, AI product, freelance package or SaaS MVP, make it lean but valuable.
With GrowthApp’s micro-courses, you’ll learn how to shape, price, and position your offer.
Step 4: Set Up Smart Systems
A solopreneur’s superpower is automation. Set up no-code tools to handle:
Scheduling (Calendly, TidyCal)
Payments (Stripe, Paddle)
Landing pages (Carrd, Webflow)
Email marketing (MailerLite, ActiveCampaign)
GrowthApp integrates seamlessly with your workflow and helps you focus on what matters.
Step 5: Create Consistent Content
You don’t need to go viral, you need to be useful. Choose one or two platforms (like Instagram + YouTube) and share real value weekly.
GrowthApp’s task checklist and growth plan will guide your editorial calendar.
Step 6: Launch and Learn
Perfect is the enemy of profitable. Launch early, gather feedback, and iterate. Use GrowthApp’s built-in task manager to stay accountable and track your progress.
Most solopreneurs learn more in 1 week of execution than in 1 year of planning.
Step 7: Don’t Build Alone
Even as a solopreneur, you shouldn’t be isolated. Surround yourself with other founders, mentors, communities, and experts.
GrowthApp’s advisory network (launching soon) will let you book on-demand video calls with startup experts to answer tough questions when you need it most.
Final Thoughts
Solopreneurship is a powerful path but it doesn’t mean going in blind.
With GrowthApp, you get:
A personalized startup roadmap
Micro-learning at the moment of impact
A task manager tied to your goals
Soon: access to expert advisors, on demand
Whether you're still dreaming or already building, GrowthApp helps you turn clarity into traction.
✅ Start your journey now at GrowthApp.co
Author: Guido Picus
Linkedin My book: Maverick Soul
Guido Picus is CEO of GrowthApp.co, helping first-time founders turn ideas into real businesses. He’s a serial entrepreneur with 20+ years of startup and marketing experience, including a successful exit to Deloitte Digital.
